How the estimate is calculated
YouTube monetises a fraction of your views via ads (the rest are blocked, ad-free, or short-form). Of the ad revenue earned, you keep about 55% — YouTube takes the rest.
The country mix matters because CPM (cost per 1,000 ad impressions) varies hugely between markets. US/UK/AU/NO advertisers pay much more per impression than IN/ID/PH advertisers — so a million views from the US earns several times what the same views earn from India.
Country CPM table (USD, approximate)
These are typical mid-2024 CPM ranges. Actual rates depend on niche, season, ad-blocker rate and current advertiser demand. Use them as a starting estimate, not a guarantee.
| Country | Typical CPM ($) |
|---|
FAQ
What's the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM (Revenue per Mille) is what you, the creator, actually receive per 1,000 video views — after YouTube's cut and after factoring in non-monetised views. Effective RPM is usually 25-35% of headline CPM.
Does this include YouTube Premium revenue?
Roughly, yes — the niche multiplier and creator share approximate the total of AdSense + YouTube Premium revenue. It does not include channel memberships, Super Chat, Super Thanks, BrandConnect deals or merch shelf sales.
Why is the monetised-views default only 55%?
Typical channels see 50–60% of views monetise: shorts (lower rates) make up the difference, plus ad-blockers, age-restricted content and viewers without ad-eligible regions. Tweak this slider to match your YouTube Studio "playback-based CPM impressions" rate.
How accurate is this?
For an established channel: ±25% is typical. For a new channel: highly variable — your first $1,000 month could be 3× higher or lower than the estimate. The country mix is the single biggest factor.