How the estimate is calculated
- Display ads: pageviews × impressions/pv × fill-rate × CPM ÷ 1000.
- Affiliate: visitors × CTR × conversion × avg commission.
- Sponsored: posts/month × rate per post.
- Subscriptions / digital products: visitors × paying conversion × ARPU × (1 − payment fees).
Effective RPM (revenue per 1,000 pageviews) is the most useful single number for comparing months: total monthly revenue ÷ pageviews × 1000.
FAQ
What's a typical CPM for a niche blog?
$1–3 for general blogs, $4–8 for tech/finance/health, $10+ for B2B/enterprise topics. Display CPMs vary 5× between niches.
What's a realistic affiliate CTR?
1–3% is typical for content posts; review pages can see 5–8%. Conversion rate of those clicks is usually 1–5% depending on the offer.
How do I price a sponsored post?
A common rule is $50 per 10,000 monthly visitors as a floor; niche sites with engaged audiences (B2B, finance, parenting) can charge 2–5× that.